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(e.g., obtaining a quote both online and through an agent). A recent McKinsey study. 6. noted that a personal auto insurance shopper considers an average of 4.5 carriers initially, with one carrier added later (representing non-linearity in the process), and generates an average of about 3.1 quotes, across online and offline channels. ... Retrieve Content
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PowerPoint Presentation
Consumers are fairly responsive to online advertising . According to the J.D. Power and Associates 2011 U.S. Insurance Shopping Study, 54% of new buyers request their initial insurance quote online. Facebook has good response ... Read More
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